If you run A/B tests on your website and regularly check ongoing experiments for significant results, you might be falling prey to what statisticians call repeated significance testing errors. As a result, even though your dashboard says a result is statistically significant, there’s a good chance that it’s actually insignificant.
I don’t know if this is true, but I sure want it to be true. I’d love to have an iMac for my office that was also a TV!
That’s it, I think — that’s the biggest message from Jobs’ life. Don’t try to be like Steve. Don’t try to be like anyone.
Be yourself and work as hard as you can to bring wonderful things into the world. Figure out how you want to contribute and do that, in your own way, on your own terms, as hard as you can, as much as you can, as long as you can.
Howdy. in my last post, I described a challenge that my brother and I undertook: To build a working version of an app in less than week. Well, we missed the deadline.
Our first version is rather raw lacking some very important features. We’re still working, and we’ll release a beta when it gets a little more polish. We could have made it, but we both decided family time and sleep were more important. What did we learn?
By setting an overly aggressive deadline, we were forced to make choices in the feature set. If we knew we had two weeks to complete it, we would really have added too much. By setting the deadline, we cut everything we didn’t need which hopefully will make it easier for us and the our prospective users.
I can’t wait! I’m starting work on a new project. It’s the first independent project in a while that has captured some momentum. Hopefully, we can take what we learned from our previous simpleweight project and apply the lessons to create a more useful venture.
What’s the itch?
I’m scratching an itch, because I need motivation to take my eating/exercise habits to the next healthy and better level. I mentioned that to Ryan, and he said something similar. He was ready to challenge me to a fat-off right then and there.
So, last night, we conceived of the new project (name still pending review) 1. My brother and I wanted to get something started again on a project. So, Ryan dared me to create our first version by May 9th. My first thought, was whoa, Mother’s day is this Sunday. I realized it was an excuse. So, I picked up the gauntlet and accepted the challenge. In fact, I dog dared him to the challenge. So here’s our plan: Over the next few days, We are using our spare time, and will create it. Its still early, and anything can derail our new project, but stay tuned. We’re still flushing out some details. When I have news, I’ll share. I want to blog about it, because it will keep me honest and dedicated to meeting the challenge.
1 In reality, the project is a an idea we’ve had for a while and just hadn’t taken action. 2 Photo source: Amagil http://www.flickr.com/photos/amagill/3906314682/sizes/l/
myth: Click-through rate is a major part of search engine rankings. The engines have said publicly that CTR is a very noisy and un-useful signal, and not something they’d rely on.
src: What’s The Biggest SEO Myth? | Shark SEO
myth: The search engines penalize you if you do active/obvious SEO (they don’t). The engines themselves promote SEO best practices, and Google’s gone as far as to endorse and promote SEO events, a guide and an SEO toolset.
src: What’s The Biggest SEO Myth? | Shark SEO myth: SEO is dangerous and can get my site taken off the search engines.
src: Top 10 SEO myths revealed
myth: The biggest SEO myth is probably that of “quality content”.
src: What’s The Biggest SEO Myth? | Shark SEO myth: Instead of focusing on building a quality site with good, useful information, I should try to find some “trick” to make my site rank well.
src: SEO 101: Myths and Facts about Search Engine Optimization myth: SEO is about tricking search engines into ranking my site high.
src: Top 10 SEO myths revealed Scott’s take: The idea behind this myth is that Advertising and other campaigns can push less quality content above higher quality content. There is no doubt about that. However, I think this is the outlier case. More often than not, the higher quality will win.
myth: The biggest is the duplicate content penalty. People think that just because you publish the same content as somebody else you are going to get some kind of penalty, not the case at all.
src: What’s The Biggest SEO Myth? | Shark SEO myth: Multiple Domain names for the same website or content interlinking together
src: Multiple domain names myth: Multiple Domain Names Pointing to the Same Site Increase Rankings
src: Page 4 – SEO Myths myth: Google penalizes websites with duplicate content.
src: Common SEO Myths – Free SEO Tutorial (Part 5) Scott’s Take: Google has stated publicly, that duplicate content will be merged together and you will lose the value of the content. So, although this myth is strictly true in this example, because the first google will determine which of the duplicate content should rank, it is much better to have unique content.
myth: One myth I frequently see on SEO websites is ALT tag abuse. The ALT element on an image is useful, but only of the image is linked.
src: What’s The Biggest SEO Myth? | Shark SEO Scott’s Take: Google states in their own report card and own guidelines that the ALT attribute is useful, although I agree you don’t want to just stuff it with all keywords.
myth: Sculpting Your PageRank
src: SEO myths and the power of repetition Scott’s Take: This is an advanced technique, and Matt Cutts of Google recently stated, if you gobs and gobs of pages, then yes, Sculpting Page Rank will work, but for the majority of people, it does not help and maybe even hurt.
myth: You should use nofollow for any links you sell
src: SEO myths and the power of repetition Scott’s Take: Note, google recommends this. Its not required, but I’d agree that if you sell links, you generally want to nofollow them.
myth: Google not only looks at your domains whois info (and past history, etc), but Google looks at other domains that are owned by you to see how trustworthy you and your domains are.
src: Few SEO Myths I am Researching – JonWaraas.com
myth: You need to post new articles to your website regularly
src: Common SEO Myths – Free SEO Tutorial (Part 5) myth: You need to update your site frequently.
src: Top Ten Organic SEO Myths Scott’s Take: I agree it is not a need. However, google does sometimes look to see if content is updated. I agree though, that google likes people who are first with content rather than newer. So, this one is inconclusive.
myth: You need ‘quality’ backlinks to succeed in SEO.
src: Common SEO Myths – Free SEO Tutorial (Part 5) Scott’s Take: Again, google recommends you build links in its own guide. So, agree its not a need, but it definitely does help.
myth: You need to post ‘quality’ articles on your website.
src: Common SEO Myths – Free SEO Tutorial (Part 5) Scott’s Take: Google’s own guide recommends to have grammatically correct articles. The benefit of quality articles is who would people rather read? a poorly written, hard to understand article vs. an easy to scan easy to understand article? I think people go with the latter, and then ultimately Google will index that way as well.
myth: If I click on my own links a bunch of times, Google will be tricked into thinking that my site is awesome.
src: SEO myths de-bunked: Myth #1 – Link Clicking – S.Joy Studios Scott’s Take: This is a myth. However, google does use the bounce rate as a search ranking factor. So, if you click on your site and stay a while, you can impact your bounce rate a little which in turn can improve your ranking.
myth: Leaving your website’s link in blog and forum comments is great for SEO.
src: Website SEO: Link-Building Myths and Illuminating Facts (Part 1) Scott’s Take: Most of the links in blog and forum comments are nofollow-ed. Consequently, google does not give those much pagerank value. However, if you leave thoughtful comments, you will actually see your traffic increase. In addition, you will likely see more people linking to you. However, if you leave bogus comments, people will think you are spam.
myth:You need / don’t need a plugin for SEO.
src: http://octavity.com/ Scott’s notes: Some themes come already optimized with SEO, Some themes need the plugin. Also, too many SEO plugins and are worse than having no SEO in your wordpress at all.
myth: A deep directory structure is bad for SEO.
src: Top 25 commonly believed SEO myths Scott’s Take: Google does recommend against a deep directory structure unless it is really required by your site.
Obviously, not all of these myths should be taken as Gospel. As with normal fictional stories, there is often a grain a truth that can be found in the myth.
For 80% of the small and medium business websites out there, Search Engine Optimization should be 20% of your web activity. The rest of your activity should be concentrated on generating the absolute best, unique, and new content for your targeted market niche(s). I know one of the Myths of SEO is about quality. However, I have found in my experience that most websites are just not producing enough new, unique, fabulous content. Start there. As long as you follow the major beginner guidelines for SEO, you will be fine.
What are those guidelines? I’ll leave that for another post. In the meantime, you can look at these other important references used to verify the myths above.