Social Media Optimization – Market and Build your Business

Thanks to all who attended my Social Media Optimization class at Harper College Tech. It was great to meet you all, and good luck. Let me know what I can do to help.

Here are the Class Resources I promised to post:

Social Media Books I recommend

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

The New Community Rules: Marketing on the Social Web

The Art of Community: Building the New Age of Participation (Theory in Practice)

The Whuffie Factor: Using the Power of Social Networks to Build Your Business

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

One thought on “Social Media Optimization – Market and Build your Business

  1. Josh Hendricks

    Hi Scott,

    Great class. Question for you that maybe you could help with. I’ve created a Schaumburg Park District fan page on facebook. In order to link to Twitter, Facebook prompts me to sign up for a personal Facebook profile. Any way around this? I don’t want any personal profiles associated with the Park District fan page.



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