Rules Of Thumb Book: What I Learned From Starting Fast Company.

1. You have to believe in your own idea. 
2. You have to be open to others’ input on your idea.
3. The world does not need your idea. 
4. Who you are and what you’ve done are often the best arguments for your idea. 
5. If you really believe in your own idea, how do you show your commitment?
6. What’s your motivation? Love is more powerful than money.
7. It’s all an iterative process of learning and doing. 
8. If you plan some things you can leave other things looser. 
9. Your idea is only as good as the people you attract to work on it with you.
10. Remember Gandhi: The means are the ends in the making. Be the project you want it to be.