Rules Of Thumb Book: What I Learned From Starting Fast Company.

1. You have to believe in your own idea. 
2. You have to be open to others’ input on your idea.
3. The world does not need your idea. 
4. Who you are and what you’ve done are often the best arguments for your idea. 
5. If you really believe in your own idea, how do you show your commitment?
6. What’s your motivation? Love is more powerful than money.
7. It’s all an iterative process of learning and doing. 
8. If you plan some things you can leave other things looser. 
9. Your idea is only as good as the people you attract to work on it with you.
10. Remember Gandhi: The means are the ends in the making. Be the project you want it to be.


If you run A/B tests on your website and regularly check ongoing experiments for significant results, you might be falling prey to what statisticians call repeated significance testing errors. As a result, even though your dashboard says a result is statistically significant, there’s a good chance that it’s actually insignificant.

via How Not To Run An A/B Test.


That’s it, I think — that’s the biggest message from Jobs’ life. Don’t try to be like Steve. Don’t try to be like anyone.

Be yourself and work as hard as you can to bring wonderful things into the world. Figure out how you want to contribute and do that, in your own way, on your own terms, as hard as you can, as much as you can, as long as you can.

via Steve Jobs – John’s Tumblr.