Social Media Optimization – Market and Build your Business

Thanks to all who attended my Social Media Optimization class at Harper College Tech. It was great to meet you all, and good luck. Let me know what I can do to help.

Here are the Class Resources I promised to post:


Social Media Books I recommend

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

The New Community Rules: Marketing on the Social Web

The Art of Community: Building the New Age of Participation (Theory in Practice)

The Whuffie Factor: Using the Power of Social Networks to Build Your Business

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

People Find Jobs Via People not Job Ads. Book Prescription.

Often times, people say, to find a job, one has to network.  What does that mean?

Networking means, talking to people.  Communicating and expressing how you can help others and how you can help them.

So How can I network and use the internet to find a Job?

Here’s my Book Prescription:

  1. Read these two books:
    Love Is the Killer App: How to Win Business and Influence Friends
    Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
  2. I’d watch these videos:

    http://www.commoncraft.com/social-media-pack
  3. read this e-book:

    http://www.chrisbrogan.com/free-ebook-using-the-social-web-to-find-work/

While Reading and Taking these actions, I recommend you keep a notebook nearby, and decide what your next actions are and prioritize. I think you’ll see your next action is to call, email, or write someone a note.

Be social, be useful, be interesting, and be good.